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search engine optimization

Portland Internet Marketing

The AuraDev Internet Marketing process is a multi-step process that fine tunes your website content, design and pay per click advertising to bring targeted potential customers to your website.

AuraDev uses a combination of Search Engine Optimization and Pay Per Click Internet Marketing. These two types of internet marketing will bring potential customers to your website.

Search Engine Optimization is the process of tweaking your website perform well on search engine results. This means that when someone goes to Google, Yahoo, MSN and searches for "portland widget company" your site comes up. The visits from this type of internet marketing is called natural traffic, or organic traffic. This process can take time to become effective, but once your site is established, it can bring many potential customers to your web site.

Pay Per Click Internet Marketing is the process of placing ads or "sponsored listings" on search engine results. These ads will appear on search engines immediately and can be extremely effective at generating immediate sales. Unlike Search Engine Optimization, you will pay a fee to Google for every visitor that clicks on your ad.

Our Internet Marketing strategy is based off of the value of your customer. For example, lets say you sell a widget for $100. For every widget sold, your profit after all expenses (except advertising) is $50. The average customer buys a couple widgets a year.

How much would you be willing to pay for a customer? If $10 of internet marketing resulted in one $50 sale, you could say your ROI is 600%. That's pretty good! You've already made your money, and that customer will likely buy a few more widgets over a year.

Typically a well designed web site will convert 100 visitors into 1 customer. That means on average if 100 people visit your widget web site, that will result in $50 of profit.

With Pay Per Click advertising we create ads that bring in visitors who are searching for your type of widget. If you pay $0.10 per click, then 100 clicks will cost you $10. Your website sells 1 of those 100 people on your widget, and you make $50. The process can be repeated indefinitely.